Tag: corporate films

Pickerel Pie’s Corporate Film School Episode #4: Eyelines: You Lookin’ At Me?

Published in July 2, 2020
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Yes, I’m upset about how cavalierly many productions now treat this vital signifier - where is the person on camera looking - but, I’m not nearly as angry as Travis Bickle is about this issue so, count yourself lucky.  In this episode of Corporate Film School, we pin down the meaning and importance of eyelines. The thing is that eyelines are one of the MOST powerful aspects of a filmed pres

Corporate Film School: Episode #3: Setting or How to Escape the Realm of the Un-dead

Published in June 10, 2020
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It turns out that where we can shoot video is the aspect of production perhaps most disrupted by the restrictions imposed by the COVID-19 Pandemic quarantine. And, with most communication - both business and personal - happening through video - almost exclusively shot at home - the focus on setting has been, well, kind of hilarious. The fact is that, while there may not be a Twitter account dedicated to it (

Corporate Film School Episode 2: The Seductive Trap of Production Values

Published in May 13, 2020
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IMHO we spend too much time and resources on making images look good and not enough on what we’re trying to communicate. In other words, on style versus content. That’s not to say that style and image quality aren’t important. In fact, image quality or, more broadly - to include lighting, sound and setting - production values, make the first impression on the audience and set expectations for the conte

Corporate Film School Episode 1: Film Language

Published in April 28, 2020
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When the pandemic suddenly stopped business as usual, we took a new look at our almost twenty years of making films and videos under the Pickerel Pie banner.  One thing we became aware of, over that time, working with dozens of clients on hundreds of projects, is that our clients would benefit from a better understanding of the language and grammar of film.  First, because the language of visual co