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10 (surprising) Lessons Learned Producing a Large-Scale Virtual Event

Published in November 19, 2020
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My home control room! After decades of doing it live in hotel ballrooms all over the world, our client’s global meeting was now going to include 2 global live streams, 14 high-profile webcasts with VIP guest speakers hundreds of Zoom breakouts over 4 days in two time zones … what could possibly go wrong??? Spoiler Alert!  PLENTY.  And, despite – perhaps even, because of - that, it was a

Corporate Film School: Episode #5: B-Roll: the Mysterious Dark Matter of the Video Universe

Published in November 13, 2020
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In this fifth episode of Corporate Film School we look at an essential element of film language, particularly in documentary, that, despite its snappy name, gets very little attention:  B-Roll.  We propose that, in fact, B-Roll is so elemental to filmmaking and yet so invisible in the discourse around it, that it is the Dark Matter of the film universe, holding everything together and determining the shape

Pickerel Pie’s Corporate Film School Episode #4: Eyelines: You Lookin’ At Me?

Published in July 2, 2020
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Yes, I’m upset about how cavalierly many productions now treat this vital signifier - where is the person on camera looking - but, I’m not nearly as angry as Travis Bickle is about this issue so, count yourself lucky.  In this episode of Corporate Film School, we pin down the meaning and importance of eyelines. The thing is that eyelines are one of the MOST powerful aspects of a filmed pres

Corporate Film School: Episode #3: Setting or How to Escape the Realm of the Un-dead

Published in June 10, 2020
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It turns out that where we can shoot video is the aspect of production perhaps most disrupted by the restrictions imposed by the COVID-19 Pandemic quarantine. And, with most communication - both business and personal - happening through video - almost exclusively shot at home - the focus on setting has been, well, kind of hilarious. The fact is that, while there may not be a Twitter account dedicated to it (

Corporate Film School Episode 2: The Seductive Trap of Production Values

Published in May 13, 2020
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IMHO we spend too much time and resources on making images look good and not enough on what we’re trying to communicate. In other words, on style versus content. That’s not to say that style and image quality aren’t important. In fact, image quality or, more broadly - to include lighting, sound and setting - production values, make the first impression on the audience and set expectations for the conte