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The Art of Asking Questions

Published in September 28, 2016
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The Interview is one of the fundamental modes of storytelling (what can you tell me about…?) and, yet, one of the most under-rated and, thus, under-examined skills to be mastered by creative producers and directors. Charming/cajoling/extracting information or stories from someone on camera is an art - with as many possible approaches as practitioners - but there a few basic guidelines to keep in mind – p

Becoming an ACS Juvenile Counselor (Trailer)

Published in July 19, 2016
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Very few projects have been as eye-opening and surprising as this video we produced for the Workforce Initiative of the Administration for Children’s Services (ACS) about what it’s like to be a Juvenile Counselor in one of the City’s two juvenile detention facilities. As a kid in New York, you definitely want to avoid “juvie” but the staff we met were really inspiring; truly focused on giving kids

Busby Burlington!

Published in November 9, 2015
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With LA design firm SLAQR we produced this spot for Burlington and WEtv that helps young people make responsible choices about fall outerware. Added to Children and Animals as things to beware of on a shoot, we would add Trampolines, especially in combination with fashion footwear.

The Royal Treatment vs. Revolution

Published in October 30, 2015
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Today, even low-budget filmmakers have access to extraordinarily high production values. In addition to crazy levels of high resolution image capture, previously exorbitant devices like Steadicams (copies), jib-arms and sliders have been made relatively affordable, portable and are now standard equipment in many shooters’ arsenals. LED technology has transformed lighting; now a handful of small, lightwe

How To Make Your Videos Evergreen Or, How Did Neil Young Survive Punk Rock?

Published in August 25, 2015
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Our best clients spend substantially on video production and, with all but the most ephemeral projects, there is always the hope, if not the goal, of producing something that will deliver value for a long time. That kind of staying power is rare and worth examining. I was doing the dishes and, as is my wont, listening to the kind of mix that only Shuffle can DJ (Curated Randomness will be addressed in another