A Deep Dive into the Layers of Netflix’s New Promo Spot
Netflix's latest spot is more than just a promo, it's a layered masterpiece of coded storytelling. From subtle (and not so subtle) use of film…
Why Don’t More Companies Have Sonic Brand Identities?
We were recently producing content for a client in the midst of a rebranding and we were trying to figure out which version of their…
Corporate Video & AI…5 Amazing Things AI Can Do For You Right Now
At Pickerel Pie we help our clients make better corporate videos and one of the ways we do that is by keeping them aware of…
Bees, Rockstars and Pollination
AI-generated image of a “Summer Office Party with Watermelon” (disturbing or impressively expressionistic?) This is the season of the Summer Office Party – woo hoo!…
Top 10 Tips to Make Better Corporate Videos
Concepts Every Producer and Client Should Understand We call it Corporate Film School because, after a couple of decades of producing videos for top companies, and coming from…
Talking Heads: King Charles Edition
We were just working on a new episode of #corproate film school about Talking Head shots when this very momentous talking head shot was broadcast. …
Get Back to Setting: The Beatles on Location
George Martin: “Location isn’t really a main problem at the moment” Paul McCartney: “Breathing is, actually.” Sure, Get Back is amazing on many levels but, setting-wise, you’re stuck in one…
What I Learned From that Octopus
On the surface (ha), My Octopus Teacher is your typical man meets mollusk love story. But, in terms of film language (below the surface, as it were), there…
10 (surprising) Lessons Learned Producing a Large-Scale Virtual Event
My home control room! After decades of doing it live in hotel ballrooms all over the world, our client’s global meeting was now going to…
The Art of Asking Questions
The Interview is one of the fundamental modes of storytelling (what can you tell me about…?) and, yet, one of the most under-rated and, thus,…