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Tag: video production

Corporate Film School #4: Eyelines: You Lookin’ At Me?

Yes, I’m upset about how cavalierly many productions now treat this vital signifier - where is the person on camera looking - but, I’m not nearly as angry as Travis Bickle is about this issue so, count yourself lucky.  In this episode of Corporate Film School, we pin down the meaning and importance of eyelines. The thing is that eyelines are one of the MOST powerful aspects of a filmed presentation.  It’s the difference in impact between shooting a bullseye or just shooting in the air.  I get that directors and producers have become bored with the traditional straight-to-camera or just-off-camera eyelines and want to…

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