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Category: Corporate

Corporate Video & AI…5 Amazing Things AI Can Do For You Right Now

At Pickerel Pie we help our clients make better corporate videos and one of the ways we do that is by keeping them aware of evolving technology that is constantly changing the way videos are produced and delivered. I'm sure, no matter what business you're in, you've been hearing about the (potential) impact of AI on what you do and how you do it.   In terms of corporate video production, the impact of AI is really interesting, in part because of the inherent mix of creativity/originality and technology in creating video content. Even knowing that AI's impact and application to video production is in the very early…

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Bees, Rockstars and Pollination 

AI-generated image of a “Summer Office Party with Watermelon” (disturbing or impressively expressionistic?) This is the season of the Summer Office Party – woo hoo! – one of the few times a year that some companies gather to hang out and get to know one another; a social cocktail of liquor, chlorine, watermelon-crazed bees and dissolved office hierarchies.   Companies may also have a Holiday Party (liquor, egg nog and dissolved office hierarchies) and/or an annual meeting (coffee, liquor and reinforced office hierarchies) but that might be it for the human side of so-called corporate “culture”.        Almost every company (except, perhaps, Twitter?) says, “our strength…

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Top 10 Tips to Make Better Corporate Videos

Concepts Every Producer and Client Should Understand  We call it Corporate Film School because, after a couple of decades of producing videos for top companies, and coming from a film school and broadcast background, we’ve realized that the basic (and fascinating) elements of film language not only help you make better videos but enhance the collaboration with your creative partners.  #1. Film Language   To figure out how a video or film is working (or, crucially, not working), it’s essential that you understand that film is a kind of language with its own particular grammar based on the placement and/or movement of the camera, editing and other production elements.  Being able to “read”…

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Talking Heads: King Charles Edition

We were just working on a new episode of #corproate film school about Talking Head shots when this very momentous talking head shot was broadcast.  Some notes on the King’s inaugural address: Want more tips on making corporate videos? Sign up for the Corporate Film School newsletter!

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Get Back to Setting: The Beatles on Location

George Martin: “Location isn’t really a main problem at the moment” Paul McCartney: “Breathing is, actually.” Sure, Get Back is amazing on many levels but, setting-wise, you’re stuck in one big and then one small plain room for most of the 8 hours of the hit new doc series - (Peter Jackson’s [Lord of the Rings] re-cutting of the Beatles footage that was shot for Let It Be [1970, directed by Michael Lindsay-Hogg]. So, it’s ironic that discussion of setting turns out to be one of the major narrative threads (perhaps eclipsing even whether and how to keep George in the band) of the documentary. It’s a great opportunity for us, interested in…

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What I Learned From that Octopus

On the surface (ha), My Octopus Teacher is your typical man meets mollusk love story. But, in terms of film language (below the surface, as it were), there are some very interesting things going on: for starters, it’s almost 95% b-roll with voice-over.  The story is told - and we’ll get into the filmmaking aspects of that later - by Craig Foster, a filmmaker*, whose year-long relationship with an octopus in the wild is, basically, the whole story. * It’s interesting that he’s credited neither as a director (Pippa Ehrlich & James Reed) nor a writer (same) even though his recounting of his personal experience is the only narration/voice in…

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virtual meeting controlroom

10 (surprising) Lessons Learned Producing a Large-Scale Virtual Event

My home control room! After decades of doing it live in hotel ballrooms all over the world, our client’s global meeting was now going to include 2 global live streams, 14 high-profile webcasts with VIP guest speakers hundreds of Zoom breakouts over 4 days in two time zones … what could possibly go wrong??? Spoiler Alert!  PLENTY.  And, despite – perhaps even, because of - that, it was all good.  Because hey, if you’re not trying to push the (constantly expanding) boundaries with your virtual events you’re not trying hard enough! Over the next two weeks I’ll share 10 tips culled from the last 8…

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The Art of Asking Questions

The Interview is one of the fundamental modes of storytelling (what can you tell me about…?) and, yet, one of the most under-rated and, thus, under-examined skills to be mastered by creative producers and directors. Charming/cajoling/extracting information or stories from someone on camera is an art - with as many possible approaches as practitioners - but there a few basic guidelines to keep in mind – particularly, if you decide (perhaps, for effect) to ignore them or do the opposite – to enhance your chances of getting good material from your interview: 1. Prepare.  You should have both a good grasp of what your subject…

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How To Make Your Videos Evergreen Or, How Did Neil Young Survive Punk Rock?

Our best clients spend substantially on video production and, with all but the most ephemeral projects, there is always the hope, if not the goal, of producing something that will deliver value for a long time. That kind of staying power is rare and worth examining. I was doing the dishes and, as is my wont, listening to the kind of mix that only Shuffle can DJ (Curated Randomness will be addressed in another post) and I was struck, both by Shuffle’s genius juxtaposition with the Buzzcock’s “Boredom” and by the repetitive eloquence of Neil Young’s guitar solos. They’re epic and irreducible and, thus, kind…

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