I gave up on trying to find the right metaphor for the role that graphics play in corporate videos; are they the furniture in the house of your narrative?  The wardrobe on the avatar of your story?  The signage on the Vegas Strip of your immersive experience?  Whatever.  Graphics are a crucial signifier of production values, sophistication, and a powerful reflection of your brand.  They should not be applied as an afterthought or (mis)handled by amateurs.  Open the book, as it were, on Graphics in this latest episode of Pickerel Pie’s Corporate Film School. 

Editor: Liz Soolkin 

Graphic Design: Greg Rusling /AARMADA ENTERTAINMENT 

Cinematography: Theodore King