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How do you find, hire and develop creative talent for an in-house corporate video department?  How do you appeal to really smart, creative people when the job is within a corporate environment (not typically assumed to be creatively stimulating)?  And how do you keep them motivated and sharp? As sophisticated and creative video production increasingly becomes a capability that more companies want to have in-house, the challenge of managing creative talent within a corporate environment is on the minds of many of our clients.    How do you appeal to really smart, creative people when the job is within a corporation (not typically assumed to…

Very few projects have been as eye-opening and surprising as this video we produced for the Workforce Initiative of the Administration for Children’s Services (ACS) about what it’s like to be a Juvenile Counselor in one of the City’s two juvenile detention facilities. As a kid in New York, you definitely want to avoid “juvie” but the staff we met were really inspiring; truly focused on giving kids whose lives are in turmoil the support and encouragement they need to get the chance to turn things around. We’re grateful to our production partners at City University of New York for the opportunity to tell these…

With LA design firm SLAQR we produced this spot for Burlington and WEtv that helps young people make responsible choices about fall outerware. Added to Children and Animals as things to beware of on a shoot, we would add Trampolines, especially in combination with fashion footwear.