How do you find, hire and develop creative talent for an in-house corporate video department? How do you appeal to really smart, creative people when the job is within a corporate environment (not typically assumed to be creatively stimulating)? And how do you keep them motivated and sharp?
As sophisticated and creative video production increasingly becomes a capability that more companies want to have in-house, the challenge of managing creative talent within a corporate environment is on the minds of many of our clients.
How do you appeal to really smart, creative people when the job is within a corporation (not typically assumed to be creatively stimulating)? And how do you keep them motivated and sharp? And where should this creative department sit within the company’s org chart? Where can this group, telling stories about the brand and its people, get the most support and synergy within the organization?
First, we were kind of shocked to find so little discussion of best practices around these topics out there. And then, we quickly realized that the best way to start to define some best practices would be to engage in conversation with some pros who have different – but equally deep – corporate video experience.
We’re excited to share this first in a series of panel discussions about the thrills and spills of producing corporate video; in this first series, tackling some of the challenges of producing from within the corporation.
We’ve known and worked with both of our esteemed panelists for more than a decade:
We met Anita when she was a producer, focusing on branded entertainment for AMC Networks’ Sundance Channel and our collaboration continued when she transitioned to build and run an in-house global video department for Bain & Company.
Scott was at HBO when Dewey, fresh out of film school, began writing and producing on-air promos for HBO and Cinemax. They continued to work together as Scott went to CBS cable, then into corporate as the Chief Creative Officer for Starwood Hotels and then CMO for a handful of other hospitality brands.
We are delighted to share their insights and experience with you in this new series for Corporate Film School: Managing Creatives.