Corporate video is at a fascinating inflection point. The digital transformation of business has propelled video as the most powerful, agile, expressive medium for communication within – as well as without (where film/video as marketing in the hands of ad agencies, etc. has traditionally been siloed) – corporations. Businesses are racing to build this communication capability – often within pre-digital organizational structures – and tackling the conundrum of how to find, keep and develop the kind of creative talent necessary to produce effective video.
To share stories from the front lines and some hard-learned best practices, we’re very pleased to announce Managing Creatives: a Corporate Film School panel series. Check the link below to learn more, or scroll a little further, to watch our first installment–about hiring and developing talent in a Corporate Environment.