How To Make Your Videos Evergreen Or, How Did Neil Young Survive Punk Rock?
Our best clients spend substantially on video production and, with all but the most ephemeral projects, there is always the hope, if not the goal, of producing something that will deliver value for a long time. That kind of staying power is rare and worth examining. I was doing the dishes and, as is my wont, listening to the kind of mix that only Shuffle can DJ (Curated Randomness will be addressed in another post) and I was struck, both by Shuffle’s genius juxtaposition with the Buzzcock’s “Boredom” and by the repetitive eloquence of Neil Young’s guitar solos. They’re epic and irreducible and, thus, kind…