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Author: Liz Soolkin

Corporate Film School #9: Graphics

Date: June 5, 2023 Category: Corporate Film School Comments: 0

I gave up on trying to find the right metaphor for the role that graphics play in corporate videos; are they the furniture in the house of your narrative?  The wardrobe on the avatar of your story?  The signage on the Vegas Strip of your immersive experience?  Whatever.  Graphics are a crucial signifier of production values, sophistication, and a powerful reflection of your brand.  They should not be applied as an afterthought or (mis)handled by amateurs.  Open the book, as it were, on Graphics in this latest episode of Pickerel Pie’s Corporate Film School.  Editor: Liz Soolkin  Graphic Design: Greg Rusling /AARMADA ENTERTAINMENT  Cinematography: Theodore…

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Managing Creatives

Date: May 26, 2023 Category: Managing Creatives Comments: 0

Corporate video is at a fascinating inflection point.  The digital transformation of business has propelled video as the most powerful, agile, expressive medium for communication within – as well as without (where film/video as marketing in the hands of ad agencies, etc. has traditionally been siloed) – corporations.  Businesses are racing to build this communication capability – often within pre-digital organizational structures – and tackling the conundrum of how to find, keep and develop the kind of creative talent necessary to produce effective video.  To share stories from the front lines and some hard-learned best practices, we’re very pleased to announce Managing Creatives: a Corporate Film School panel series. Check the link…

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