Corporate Film School: Managing Creatives
How do you find, hire and develop creative talent for an in-house corporate video department? How do you appeal to really smart, creative people when the job is within a corporate environment (not typically assumed to be creatively stimulating)? And how do you keep them motivated and sharp? As sophisticated and creative video production increasingly becomes a capability that more companies want to have in-house, the challenge of managing creative talent within a corporate environment is on the minds of many of our clients. How do you appeal to really smart, creative people when the job is within a corporation (not typically assumed to…