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Monthly Archives: June 2020

Corporate Film School #3: Setting or How to Escape the Realm of the Un-dead

It turns out that where we can shoot video is the aspect of production perhaps most disrupted by the restrictions imposed by the COVID-19 Pandemic quarantine. And, with most communication - both business and personal - happening through video - almost exclusively shot at home - the focus on setting has been, well, kind of hilarious. The fact is that, while there may not be a Twitter account dedicated to it (but you should check) we consciously or unconsciously scrutinize every setting in every video we watch. Setting is a major element of film language and it delivers - like it or not - significant…

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