All post Month: May 2021

Corporate Film School #7: AUTHENTICITY

Published in May 13, 2021
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If producers spent nearly as much time actually trying to cultivate it as they do faking it, we might see a lot more of it in corporate videos but authenticity is one of those qualities, like charisma, that is devilishly difficult to define, much less achieve.  Yet, it’s considered to be among the most important characteristics of a successful appearance in a video.  Almost everyone I talked to w