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How To Make Your Videos Evergreen Or, How Did Neil Young Survive Punk Rock?

Published in August 25, 2015
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Our best clients spend substantially on video production and, with all but the most ephemeral projects, there is always the hope, if not the goal, of producing something that will deliver value for a long time. That kind of staying power is rare and worth examining. I was doing the dishes and, as is my wont, listening to the kind of mix that only Shuffle can DJ (Curated Randomness will be addressed in another

Hello Officer, Is That A Warrant or An Appearance Release?

Published in July 10, 2015
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People often ask us, is it true that police once raided a nightclub where the video feed from the StarBox was being projected live over the dance floor and causing what a sober person might call a riot?  Unfortunately, we're still not at liberty to discuss that night (although the resulting NY POST cover is framed in one of our edit rooms) but I’m happy to describe how the StarBox - the personal, portable

Urgency vs. Whimsy

Published in June 24, 2015
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One of many favorite moments from Cucaracha Theater Company shows a long time ago in a Tribeca that no longer exists was a monologue by Todd Alcott in which he tells a story about falling asleep while driving cross-country. He talks about the struggle to keep awake and how, when his eyes close, going 70 miles an hour down a two-lane highway, he begins to have “the most marvelous dream”. The whimsical de