We worked with Hitchcock Partners and our StarBox to gather invaluable ethnographic research for one of their clients. Two big things going for us: the location was Times Square and the topic was women’s underwear. The challenge was that it was a morning in early February. But the magnetic pull of the StarBox brought women out[...]
StarBox: aka NextBox for Starwood
Starwood Hotels re-branded the StarBox as the NextBox to reflect the theme of their global conference in San Diego. As you can tell, the conference attendees got very comfortable with the accomodations in the NextBox. Clips from what happened in the ‘Box played every day during the general sessions and made the ‘Box THE place [...]
Dolce Teaser
When the StarBox was featured at the Dolce Hotels national conference, we gave attendees a taste of the potential in the ‘Box with this short tease, shown at the first day’s general session.


