Here’s three things that help make a spot work:  Chuck Nice, Times Square, free chocolate.  With all that going for us, we just hung on for the ride.  Even though it was freezing cold in New York that day, Chuck Nice made the visit of every tourist he teased (and fed chocolate to) in and [...]

We first fell for Malin Akerman when we interviewed her at Sundance with the cast of The Romantics.   We shot her near the music pavilion in LA’s Echo Park and neither wolf whistles nor aggressive squirrels fazed her in the least, a total pro.  

It turns out that the history of the potato chip is one of the most mythologized and, by that, we mean “factually suspect,” sagas we’ve ever encountered.  Every source we researched, including that of the historian who appears in the spot, has their own version of the story.  Some day, when we have more than [...]

The key to this spot was casting and it was our client at Sundance Channel who  found Patrick, the charming and affable diabetic surfer.   We got to stay in a funky Montauk motel on the beach and follow Patrick around for a couple of days.  We would have had even more awesome surfing footage [...]

We shot the cast of Sundance Channel’s Girls Who Love Boys Who Love Boys in Nashville, the location of the second season of the hit series.  Reality stars are not, almost by definition, wallflowers but the dynamic between these friends was sometimes… explosive.

One of the great things about this work is that we get to meet some of the most amazing people – like David Adjaye, whose work  we weren’t  familiar with but quickly came to realize how truly revolutionary and influential his buildings are, including a fantastic reinvention of a townhouse for a pair of artists [...]

Chuck Nice becomes Willy Wonka, leading children and their parents to the legendary Chocolate Waterfall or, as Golden Corral (and, we can only hope, Oasis) calls it: Wonderfall. Crew gained a total of 47 lbs during this shoot but lost any residual resistance we may have had to dessert-as-geyser.

Sundance Channel asked us to create a series of branded interstitial episodes featuring Keith Johnson from Man Shops Globe as he reveals the coolest corners of some of the world’s hot spots.

We produced two seasons of Midnight Snack With Alan Cumming, featuring his favorite indie & cult films.  The set is an homage to one of our cult favorites (check out his darkly comic alpine melodrama  ”Careful”), Guy Maddin.

Pickerel Pie produced 13 episodes of DISCOVERED, a sponsored (DELL) interstitial series for Sundance Channel. Each episode in the series features a new, and to some degree “undiscovered” performer or band. The series can be seen on air as part of Elvis Costello’s SPECTACLE or at delllounge.com/discovered