What Pickerel Pie Looks Like

This is a sample of some recent  work in television, web video and sub-aquatic wildlife animation.  We also have a very active practice in corporate video and a patented mobile video studio called the StarBox.  Explore the website to find examples of that and other types of work.  Pickerel Pie is a full-service, creative branding [...]

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truTV Taste Test: Hershey Air Delights

Here’s three things that help make a spot work:  Chuck Nice, Times Square, free chocolate.  With all that going for us, we just hung on for the ride.  Even though it was freezing cold in New York that day, Chuck Nice made the visit of every tourist he teased (and fed chocolate to) in and [...]

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My Favorite Things: ACCU-CHEK

The key to this spot was casting and it was our client at Sundance Channel who  found Patrick, the charming and affable diabetic surfer.   We got to stay in a funky Montauk motel on the beach and follow Patrick around for a couple of days.  We would have had even more awesome surfing footage [...]

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Bain & Company: Repeatability

One of the most challenging and satisfying aspects of our work is taking on a very complex idea and distilling it to a narrative that is simple, direct and visually compelling, while still conveying the essential nature of the idea.  Repeatability is a phenomenon that some analysts at Bain & Company have studied for years [...]

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H&M Style Eye

We worked with MediaCom to create a series of web movies about the young fashionista bloggers who had won a shopping trip at H&M, the super Swedish fashion retailer. Very interesting shoot with video by super-doc shooter Wolfgang Held and stills by acclaimed street photographer Jeffrey Mermelstein.

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GWLB: Brent and Olivia

We shot the cast of Sundance Channel’s Girls Who Love Boys Who Love Boys in Nashville, the location of the second season of the hit series.  Reality stars are not, almost by definition, wallflowers but the dynamic between these friends was sometimes… explosive.

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Bridgespan: Conversations with Great Givers

For almost a full year, we worked with The Bridgespan Group on a project for the Gates Foundation, interviewing more than fifty of the most effective and innovative philanthropists around the country. Amazing insight into the particularly American alchemy that can turn private wealth into public good. And some really sweet homes and offices.

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