We worked with Hitchcock Partners and our StarBox to gather invaluable ethnographic research for one of their clients. Two big things going for us: the location was Times Square and the topic was women’s underwear. The challenge was that it was a morning in early February. But the magnetic pull of the StarBox brought women out[...]

Here’s three things that help make a spot work:  Chuck Nice, Times Square, free chocolate.  With all that going for us, we just hung on for the ride.  Even though it was freezing cold in New York that day, Chuck Nice made the visit of every tourist he teased (and fed chocolate to) in and [...]

The key to this spot was casting and it was our client at Sundance Channel who  found Patrick, the charming and affable diabetic surfer.   We got to stay in a funky Montauk motel on the beach and follow Patrick around for a couple of days.  We would have had even more awesome surfing footage [...]

One of the most challenging and satisfying aspects of our work is taking on a very complex idea and distilling it to a narrative that is simple, direct and visually compelling, while still conveying the essential nature of the idea.  Repeatability is a phenomenon that some analysts at Bain & Company have studied for years [...]

We worked with MediaCom to create a series of web movies about the young fashionista bloggers who had won a shopping trip at H&M, the super Swedish fashion retailer. Very interesting shoot with video by super-doc shooter Wolfgang Held and stills by acclaimed street photographer Jeffrey Mermelstein.

We shot the cast of Sundance Channel’s Girls Who Love Boys Who Love Boys in Nashville, the location of the second season of the hit series.  Reality stars are not, almost by definition, wallflowers but the dynamic between these friends was sometimes… explosive.

For almost a full year, we worked with The Bridgespan Group on a project for the Gates Foundation, interviewing more than fifty of the most effective and innovative philanthropists around the country. Amazing insight into the particularly American alchemy that can turn private wealth into public good. And some really sweet homes and offices.